There was a time when a new perfume launch by one of the big houses was of great import, the quest for timelessness and fragrant immortality often leading to a greater artistry and perfectionism. Perfumers pored over, and tweaked their formulae for years until they found that magic formula that sent the nostril hairs and brain filaments zinging with pleasure….
Between 1947 and 1963, Dior released just five perfumes – Miss Dior, Diorama, Eau Fraîche, Diorissimo, and Diorling - all of which are considered classics. Since then, in a vastly oversaturated market, more than that are often released by one house in one year, mostly forgettable flanker scents that come and go like passing ships in the night, never really getting under your radar. The same cannot be said of the perfume we are looking at today, because despise, love, or merely tolerate it, Poison is most certainly memorable; intensely so – seared as it was onto the collective memory when released to the world at large in 1985; a perfume that even the perfume haters were unwillingly forced to inhale on a daily basis as lustrous sorceresses clicked their heels on the pavements of world cities enveloped provocatively in mushroom clouds of venomous berries and plummy-cinnamon, purpled tuberosa musks…..
At this time, a project such as Poison was as secretive, as closely guarded, as a new film by Kubrick - and unveiled with as much publicity and fanfare, with launch galas and champagne parties of the crème de la crème partying under the giant factice flacons and juicily indulging in the sheer excess of it all, the centre of the eighties, the shameless vortex of capitalist fun made even bigger, more implacable, in a smell.
The name that was saucily given to that aroma was the first thing that guaranteed this clever product would capture our attention (apparently it was seen as literally scandalous that the maker of such refined scents as Diorissimo and Diorella could come with such a monstrosity), but the juice itself was an entirely new departure in scent as well, so different to anything preceding it. How often can we say that now? In recent times, few perfumes can claim similar levels of pioneering, especially not in the commercial arena, where new fragrances are consumer tested, sanded down and sanitized to the sellable point where they smell pleasant (though that is debatable) and lack any obvious personality. With Poison, this real shock of the new, both in terms of marketing/advertising and the gloriously vibrant liquid within, really worked; the perfume was an enormous international hit, but was vilified in equal measure, being one of the three ugly sisters who were famously barred from restaurants and boutiques (the others being Obsession and Giorgio) due to their extraordinary potency: many simply cannot bear Poison.
I myself love it. Partly because it so beautifully captures my world of mid-eighties teenage self-discovery (all the bangle-wearing Madonna wannabes and naughty girls at every party I went to smelled of it, as did their mothers), but mainly because I just enjoy its daring, delicious, purple toxicity – that rich, sweet potion of pimiento spiced berries, coriander, honey, opoponax, and carnal tuberose that glows from a woman’s skin with such brilliant alacrity. It is not a ‘pretty’ perfume, is not subtle, but to me Poison is a great classic; fruity, fun and ludicrously seductive.
Note: The current version of Poison has been diluted and reformulated, as is often the case with formulae that are expensive or ‘difficult’, and the current perfume hangs her head, thinned and embarrassed, as though she has been through bouts of electric shock treatment therapy. She has been punished….
Yet I do still smell it on the streets sometimes: this must have been a big hit in Japan too, back in the day, as you sometimes catch drifts of the vintage jus surrounding Japanese older women glammed up for the theatre or some ladies’ function, especially in winter, when it warms the cockles and the lungs (just as Madonna herself still rocks that gutsy tuberose Fracas by Piguet, she herself no longer a young thing). Here, middle aged and older women are often very desexualized and put down by their male counterparts the older they get, an aspect of living in Japan that infuriates me to the core, and to me, their wearing Poison along with their furs and finery somehow seems like a quiet middle finger; a proclamation of self-worth and untapped, wasted sexuality. It smells wonderful.