It is with great pleasure and delight that I can announce that from next year I will be writing about perfume for Vogue Japan.
This is a turn of events that is extraordinarily exciting for me. I am daunted, but cannot wait. Frothing like a latte. Just call me Anne Hathaway, clutching her cappuccinos hysterically on her way to the offices in Shibuya to meet Meryl Streep. A rabbit in the headlights. Absorbing all the glitz. Smelling all the fumes. Foaming at the gills. An amazing way to start the new decade. Because although I have always thought that fashion is a double headed beast, at once nothing (it can be foolish, vacuous, pretentious, elitist; passive aggressive; ridiculous; disastrous for nature), and everything (profoundly influencing all the things I love most in the world – music, cinema, perfume; literature; the visual universe around us, the people on the street, how we present ourselves, the smell of the city; the tip of the iceberg) – to a person to whom aesthetics matter almost more than anything else in this life – the visual, the sensory, art, basically – creativity is of the most fundamental and sacrosanct importance. ‘Beauty’. I suck it up with continuous pleasure. We both do. Urban creatures. Living near the biggest city in the world (in the nature-surrounded refuge of zen temples, Kamakura where we cool off and gain calm) but I adore Tokyo. We are there all the time.I am addicted. I love the extremes. The quiet ancient beauty of this restrained, austere, but atmospherically profound place I live in, and the constant stimulation of the great metropolis of thirty three million people under an hour away that provides, constantly, never-ending, exhilarating stimulation and energy and is the coolest place I have ever known. It is beautiful to be there. Busy, crowded, maddening, but simultaneously serene. Gliding through neon at night; swimming in it; I love to watch people, photograph them, thrive in the energy. The gender blasting, outlandish and creative ensembles worn by people on the street; the sleekness; the style. Because although I am not such a fashion horse myself (as you know, the money goes on perfume) I have always kept on eye on what is happening, in magazines and on television, since I was old enough to think. ‘Fashion’ leaves a vivid, temporal stamp on any given month or year…….it marks our passage. Without it, where would the pleasure be in dipping back into past decades, whole time periods? The beauty of an old zeitgeist captured eternally in celluloid? In a pop video, a film, a photograph, a news reel, all captured in the current…..
As teenagers, Helen and I would leaf through Vogue at her house, marvelling at the bewildering, almost alien beauty of the models (we could never quite get over the beauty of Christy Turlington and Karen Mulder; the supermodel years of Linda Evangelista and Naomi Campbell – we would stare into the pages, feasting on it). My younger sister Deborah and I would rip out pages all the time and plaster them over our bedroom walls. And the perfume adverts. The mystery and delirium of a new ad campaign (Coco, Poison, Anais Anais…..which are your most pungent memories?); the sealed enticement of the late 80’s scent strips you could rip open like glued velcro on the bus and release the latest fragrant sensation into the collective air….these were all very formative influences on my life. The photo shoots, the fashion stories, the faces, presented an almost obscene unattainability of covetable desire; I would buy Vogue Hommes, and Uomo Vogue when I lived in Italy; obsessed with this picture or that; pasted on my university bedroom walls……it always seemed like the apex of a rarified world that was in another stratosphere. Until now.
Madonna. When her single Vogue came out in 1990, after the complete transformation of Like A Prayer, and yet another vampiric, chameleonic shift into the gay underground world of Paris Is Burning and its ravishing capturing of larger than life queens and their vogueing balls in NYC, just the word Vogue itself is now synonymous with something fantastic and shimmering; we danced that entire summer to that song, my sister and I, like a million other people around the world mimicking the video, striking poses (: ‘on the cover of a magazine’), and to think that I might now actually be part of all that from next year is almost absurdly stimulating (feel the exclamation marks exploding in my mind and bloodstream…D and I went out to have a celebration dinner last night). It will give me great new challenges as this decade comes to an end and we enter the 2020’s; present opportunities to flex my flexibility as a writer. I am in the mood for versatility. My book: ‘Perfume, In Search Of Your Signature Scent’, is what got me into this position, and I have come to feel quite proud of it in many ways despite its flaws and lacks – I feel it is a moment in time; frozen in binding, a diary that has been confiscated. I put my absolute heart and soul into that tome – my blood, sweat and tears if you like – and I hope that it in some way inspires people and lets them dream a little; it was designed to be very immersive. At the same time, I relish the opportunity to be able to smell brand new things and report on them, to revel in the now, and to try my hand at different kinds of writing. The Black Narcissus will always still be perfume + , because I can’t help myself; I cannot be limited to a scent flacon. To me, perfume has always meant much more than that – it leads to so many other things; memory, life, experience, other art forms, culture, people and how I interact with them, politics, everything – to me it is inherently psychological. Having said that, a more society-wide olfactory objectivity based on what is going on in the higher echelons of commercial creativity is also appealing to me from a different angle – I will definitely be meeting a lot of new people through this venture – and since I plan at some stage ( I have already written several chapters) to publish an autobiographical book on my years spent in this fascinating, vexing, unleavable place full of the most superb contradictions, I cannot possibly say no to this new adventure.
Japan Vogue here we come!!
PS. D and I first properly laid eyes on each other when dancing, extravagantly, in tuxedo and bow tie to Vogue at a summer ball…..
“Beauty’s where you find it……”