
In my continuing supine meanderings today I came across a miniature bottle of the original Valentino de Valentino, a scent I thought I already knew (colorblinded by the legendary ‘Valentino Red’ my brain had splotched tomato ketchup all over this perfume, assuming it smelled red as well – some kind of Red Door or Venezia Biagiotti meets Beverly Hills Red by Giorgio type of affair – lethal as lipstick – deeply rosed and probably spiced – but in my advancing fragrance senility I think I was just mixing it up with the later and fruitier (and definitely more mischievous and genuinely red-smelling) Valentino Vendetta.
Smelling Valentino, the meticulous couturier’s first ever perfume ( and the first Valentino scent I have ever written about ),this evening I am struck how fragile it is, striking an intricate balance between a very concerted vivacity and an Achilles’ heel of vulnerability . An effervescently delicate green floral, preluded by calming green notes, citruses, and basil over sprays of freshly cut flowers that cede into peach, and civet, plus an ever so queasy note of quivering pink cyclamen, this is a loquacious, champagne bubblebath of a perfume in the manner of Paco Rabanne Metal and the aqueous floral cleanliness of Byblos de Byblos – but registered in a different (and less oblivious) key (A# major ?) She is always the belle of the party, this diffidently charming creature – bubbles in hand, inevitably a delight to all of her guests, strenuously outgoing — but simultaneously nervous;self-doubting; easily wounded.

The vintage ad for this perfume proclaims that Valentino De Valentino is a ‘perfume of passion and magnificence’ – and I would say that it is: an ardently romantic and ‘classy’ perfume that might sweep you off your feet. I am glad to have (re)discovered it. Though there is perhaps something a little sickly in all the frothed up , ladylike performativity towards Pygmalion perfection in the earlier stages of all the quiet fireworks, the generous flourishes of candour in this perfume do also make Valentino De Valentino perfect for the beautiful, wide-eyed flirt, secretly dying to wear her true heart on her sleeve.

























