Tag Archives: WATERMELON


Getting a set of scent samples from Dawn Spencer Hurwitz is like getting a box of chocolates from an adventurous chocolatier dabbling in strange flavours that you savour and morsel and wonder over confluences. Some you love, some you are not sure of, some you take a nibble and pass over to the person next to you to get their verdict, but you always love the sense of boldness and playful experimentation, the inventiveness, all in the interest of pleasure, and nailing an emotion.

Viva La Frida! immediately caught my attention : a green, cassis-y (actually guava) fruit floral taunt that I would love to walk into a party in summer having spritzed myself with it just at the right moment prior to entry to get maximum olfactory attention and glee, as watermelons miraculously appear before your eyes, lush and wrapped in dark green foliage, hidden jasmine and gardenia flowers: a burst of summer freshness. The base is light and green (Cristalle….Vert De Bohème;) easy on the skin; the whole unusual, fun.

”Frida’s vivacious fruit paintings are some of her most luscious and evocative, as well as deeply life affirming.

I have long wanted to create this fragrance filled to the brim with fruit, flowers, and watery green leaves from Frida’s own Mexican cornucopia. The world that she created at La Casa Azul was brightly colored: her house, her clothes, her jewelry, the flowers she wore in her hair, and her entire persona. (No doubt through all of her physical and emotional pain, the colors and fruit imagery were panacea).

Viva la Frida!

To be able to paint a vision of Frida’s garden in scent is heaven. I love Viva la Frida’s stark contrasts: the sense of watery refreshment needed in the heat of summer, the glorious colors and flavors, down to the deep shadows from the bright sun onto parched earth.’

Maybe next year.


Filed under Flowers