SHE SELLS SEA SHELLS…… DUNE by CHRISTIAN DIOR ( 1991)

The Black Narcissus

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Apricot dunes; the glow from a studio-lit, ochre trompe l’oeil sunset; seagulls on the soundtrack; the glistening ‘ocean’ beyond. A seasoned French actress, distractedly reaches down into the pillowing sands and scrutinizes, with her smooth cream hands, carefully placed pebbles, starfish and seaweed.

On the beach, pensive, to a backdrop of golden, solar rays…

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It is probably quite hard for the perfume youth of today to imagine how exciting – and rare an occurrence – it once was when one of the great ‘houses’ – Guerlain, Yves Saint Laurent, Chanel, Givenchy, Christian Dior – released a new scent. They were like monuments, fortresses, designed to be aesthetically pleasing but also infallible, made to last. Perfumes that, naturally, were not designed for everyone, but once, if they did catch your senses and made you hers, would then become your perfume, to buy again and again, your signature: huge money-making engines…

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