LOOKING FOR A SCENT FOR NEW YEAR’S EVE?
In its attempt to reach a younger audience, and to rid that most poetic flower of its timid, knees-clenched legacy, Guerlain audaciously chucked a synthetic neon-violet cannonball at department stores back in 2006. It was a funky, monstrous thing I immediately knew would be a flop (especially given the choice of Hilary Swank for the ad campaign, which to me felt totally ill-matched..)
But I was wrong.
Apparently Insolence has had its fair share of takers, and the scent now has its place assured in the Guerlain mainstream line-up, targeted primarily at a younger audience who will presumably later then grow into the illustrious stable’s grands classiques. Maybe it’s the sense of Guerlain’s Finest Moments re-segued for the modern age (the marzipan of L’Heure Bleue; the powdery iris-violet of Après L’Ondée; the vanilla sexy of Shalimar, cleverly concealed within the caterwauling mix…) but it all felt…
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