In Japan Audrey Hepburn is adored. She was the ultimate gamine, the incarnation of the Caucasian ideal, and her films’ popularity never seems to wane. In the princess fantasy of Roman Holiday or the artless guile of Holly Golightly, Ms Hepburn had an unthreatening innocence, a natural sense of style, and a beautiful, swan-like elegance that blinded people, in my view, to the limitations of her acting (which I am sorry to say I always found a tiny bit grating.)
Her face is, though, a popular choice with advertisers here, suggesting a bright-eyed innocence and impenetrable perfection. There are notebooks, calendars, mouse-mats, and you often see it plastered over one of the Japanese banks who use her as their ‘mascot’ (all banks have one – I had Tom and Jerry on my bank card for ten years which I always found a bit silly, but it is even more difficult…
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The Black Narcissus 