Strangely, I read the other day that Eau De Rochas is currently the venerable company’s best selling scent in France (I have never seen it sold anywhere else.)







There is a vintage bottle in my collection, but for some reason I never want to wear it.






This sharp, lemony perfume is an anomaly. A depressed, serotonin-dipping citrus – the image evoked, for me, of a valiumed up California housewife, staring out, trapped in suburban hell.



The sun blazes outside her white 70’s condo. But all she sees is clouds, in her pressed, grey slacks. The shadows under plants:  a schizoid effect achieved with two very opposing accords that constantly dim and sync with each other: a bright top note of Calabrian lime, tangerine, bergamot and Sicilian lemon, giving a quick flowing glimpse of freshness and easy optimism. Her inner world, though, where the lights seem to have gone out, stems from a much darker undertone of patchouli, narcissus, Croatian oakmoss, and sandalwood.






She blinks for a second, straightens the ironing board: wills herself to get ready.






Filed under Citrus, Depressed, Lemon

7 responses to “YOU LOOK RIGHT THROUGH ME : : : EAU DE ROCHAS (I970)

  1. Haha, I was thinking of acquiring this one out of interest, maybe not! Have you tried Eau d’Hermes?

    • No, don’t listen to me. Eau De Rochas is actually really good, which is why I was so amazed, last time I was in Paris, probably eight years ago or so now, it was stacked in all sizes and formats on the shelves of Sephora on the Champs Elysees. I was amazed.

      I love citruses to death, and this is a good one. It’s just…..for me, there is something in that undertone I find really dour. Maybe in the current version you could get the citrus lift without that, but for me, that moss is a downer.

      • Unless I am wrong, Eau d’Hermes is nothing like this. That is very much more in the decadent animalic scale of things. Quite interesting but I have never worn it. I think I mentioned that one in my Dandy post.

  2. I used to adore Eau de Rochas, then one day I just did not any longer. It does have a dark undertone to it, but that was what always hooked me in. Wish I had not sold off my bottles, now it feel like revisitng it 😦

  3. Katherine

    Oh I could see the sun moving across the sky in accordance with those top notes, what a great auteur-like snapshot. The light going out inside, :(!

  4. Dearest Ginza
    I adore this Rochas. It has exactly that flat bleached feel I associate with 70s cinema, from the wide angled shots of Kubrick’s work, to Forbes’ Stepford Wives and even Lee’s homage The Ice Storm.
    It is hollow, haunting and yet strangely enticing, an empty eyed temptress from Greek mythology transferred to an America Ford-era supermarket aisle.
    Compelling, and utterly wearable on dowdy, humid London days when one’s looking to scare Post Office counter assistants.
    Yours ever
    The Perfumed Dandy

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