My friend Emma sent me this old perfume ad ripped from an 80’s fashion magazine :
‘Je Reviens. It talks when you can’t’.
Interesting. It is true that this classic by the House Of Worth has mystique in its savory, aromatic melancholy; a plea that pulls on you from another realm that might mask a lack of enigma.
But here, these awkward his n her showroom dummies (batteries not shown), do not even seem to me to have the ability to speak in the first place.
True, they have grown skin; hair; slacks. Makeup. Learned some human gestures.
But the beauty of the perfume, in an indescribable sphere all its own, will surely be lost on each one of these static, anosmic, innardless models, in a strange and lifeless promotion created more than fifty years after the fragrance’s original release (will there still be adverts for La Vie Est Belle in 2060 ?)
Perhaps what is suggested here is that the perfume literally does SPEAK.
As in : “It’s Je Reviens on the phone”.
A blue, silent mouthpiece on the end of the line : a hissing emission of aldehydized iris, frankincense, oakmoss, narcissus…