Unbelievably, one of the most popular perfumes of all time in Japan.
Ultramarine, perhaps the most popular scent for men – EVER – in Japan, is in my opinion, an absolute, bottled oxymoron : a ‘morbid oceanic’, if you like, and surely the weirdest perfume ever to be a megahit (which it undoubtedly still is here, even two decades after its release: an extremely popular choice for the young surfer about town – so much so that if you smell a perfume on a man in this country it is quite likely to be this surprise hit flanker for Givenchy). Though nowhere on the best seller lists in other countries, in Japan it is considered something of a reference perfume, one that everyone knows will help you pull, a scent that is seen as definitively sekk-u-shi (….er…SEXY). To me, though, having been exposed to its ‘charms’ at close range on countless occasions, this cadaverous wave of nautical chemicals just smells like…
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