Christian Dior Eau Sauvage: Percy Savage and the unbearable lightness of publicity

I haven’t even smelled ‘Dior Savage’, but I know, instinctively, that I don’t need to. This piece is beautiful.

Memory Of Scent

Eau Sauvage Vintage Johnny DeppLately I have notice a steady increase in the circulation my post on Eau Sauvage Parfum is getting. And I couldn’t help but think this is just because people are searching on the internet for news of the new release, Dior Sauvage. So I started to wonder how Dior manages to navigate potential buyers of the new eau de toilette pour homme, right around the hurdles of original Eau Sauvage, Eau Sauvage Extrême, Eau Sauvage Parfum and the recently released (and probably redundant) Eau Sauvage Cologne. How much money do they need to pay on-line to keep the newly released Sauvage afloat and why on earth would they choose such a name, overlapping with at least four other releases of the label and yet having nothing in common with them. Enter Johny Depp! This is how you do it! You take a shiny little ribbon and tie your product on…

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8 Comments

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8 responses to “Christian Dior Eau Sauvage: Percy Savage and the unbearable lightness of publicity

  1. Thing is, I really love that image with Johnny Depp.

  2. Thank you for the generous reblogs

    • No, thank you. Actually smelled this today.

      Even WORSE and more banal than you generously make out (the Chanel Bleu comparisons were very apposite).

      In a word though:

      SHIT

      • The thing is, the more we say it is shit, the more noise is generated and the better the campaign works. The Kardashian paradigm. So it’s better not to say anything (Yeap, this is how shit it is. You have to devise a strategy to protect yourself against it…)

      • Even so, when I lifted that (admittedly very nice) bottle in Yokohama today, I wasn’t QUITE imagining that horrifying a level of cheapness. It is becoming like science fiction. The levels have dipped so awfully, so rapidly, and no one seems to understand. It is like being one of the few original humans left in Invasion Of The Body Snatchers. I know it is only perfume. But it is also kind of terrifying.

      • I guess you haven’t read the press release where Sauvage (or Sausage as Alfarom named it) contains highest concentrations of superior quality natural ingredients like bergamot and ambroxane!!!!! sic…. for real…. I am not pulling your leg….

  3. Lisa

    Thank you for this article, I think that the fragrances of Christian Dior are amazing.

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