SHE’S SO DEMURE………..PARADIS PARADIS by ATELIER FLOU ( 2010 ) + OPARDU by PUREDISTANCE ( 2012 )

The Black Narcissus

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The main thrust of contemporary high street perfumery is vulgarity. A pushed up cleavage; cling-wrapped derrière; the rubber-lipped Kim Karshadian of a ‘celebrity’ magazine culture that is peached up, pouted and packaged in a fruity, pink, vanilla’d explicitness; a fruitchouli ‘sensuality’ (you will never know how much I hate Coco Mademoiselle); or else virginalized, and rigidly chastity-belted, as the pure-as-the-driven-snow ‘roses’ that are often, in their holier-than-thou, quite angrily overt ‘get your hand out of my pants’ passive-aggression, strangely, somehow, even more crass.

Despite this rather rum state of affairs out there in the world of popular perfumery, there is definitely, nevertheless, still a market for more nuanced and intelligent scents that don’t place themselves as definitively at whichever position they have chosen on the culturally prescribed sexometer, that go for a more subtle, distanced approach, melding sensuality, and the mysterious promise of what may be, with fragranced veils…

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